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The inspiration for SS 12 comes from the moment when the sunlight is just about to rise. Within seconds the light brightens and bleaches fabric into new color shades. In that moment you are able to feel memories from the past and longings for the future.
Washed out coloured patterns and bold fly prints makes the collection unique and different. It´s all about easiness and combining different outfits together. Collection is formal and sporty at the same time. Luxurious and soft materials makes you wanna wear these clothes every day and every evening.


Photos: Kerttu Malinen Model: Nelly / Portfolio  Hair: Marika Kruuse